Diane Lunderborg B.A.

Diane Lunderborg -- --B.A.

DL is to be credited with coining "Minds Behind Design" during a powwow with AZ in 2006. Her design thinking is at heart with emphatic understanding of what others see, feel and experience.

Weaned on scholarly publishing acquisitions and then as Rights, Permissions and Contracts Manager at University of Minnesota Press, she has an unique gift of insatiable curiosity, having retained that natural inquisitiveness we all had as children, but which society is so good at beating out of us.

favourite film...

Harvey starring James Stewart and six-foot, three-and-a-half-inch tall invisible rabbit.

slogan for life...

"If at first you don't succeed, try try again. Then quit. There's no point in being a damn fool about it." W.C. Fields

Key Roles:

creative / editorial direction & planning, content strategy, brand / identity / user research

Balanced with:

gardening and watching plants grow, reading, (non-competitive) cycling, roller skating, alpine skiing